Milwaukee, Wisconsin-based REV Group, a $2.3 billion manufacturer of industry-leading specialty vehicle brands and leading provider of parts and services, announced the acquisition of Lance Camper Manufacturing Corp. According to the company’s news release, the acquisition enables REV Group to enter the rapidly growing, over $10 billion towables segment of the RV market by adding Lance Campers’ portfolio of truck campers, travel trailers, and toy haulers to the company’s existing suite of motorized offerings. Lance Campers is based out of Lancaster, California.
REV Group is the parent company of 30 specialty vehicle brands with some of the most recognizable names in today’s marketplace. The company connects and protects communities around the world with a lineup of vehicles that serve the bus, emergency, recreation and specialty markets. REV Group has 12 strategically located regional technical centers throughout the U.S., employs over 6,000 employees, and manufactures over 20,000 vehicles a year. Until yesterday’s acquisition, the REV Group’s portfolio did not include a towable RV or truck camper.
Lance Camper will continue to be led by its founders, Jack Cole and Jeff Souleles. “We’re thrilled to be joining REV’s iconic family of brands,” said Cole, president of Lance Camper. “We look forward to leveraging REV’s scale and footprint in the RV industry to rapidly expand our distribution and further accelerate our growth. We’re an excellent fit given REV’s strong commitment to providing its dealers and customers with premium quality, brand leadership, and continuous innovation, all of which align well with our culture and ambition.”
“We are absolutely delighted to welcome Jack, Jeff, and the entire Lance Camper team into the REV family,” said Tim Sullivan, CEO of REV Group, which posted $2.27 billion in 2017 revenues and markets motorhomes under the American Coach, Fleetwood, Monaco, Holiday Rambler, Renegade RV and Midwest Automotive Designs brand names through its Decatur, Indiana-based REV Recreation Group unit. “This acquisition is well aligned across all of our acquisition criteria. Lance Camper adds one of the highest quality towable lines in the U.S. and provides a significant new avenue of growth in our RV segment.”
The acquisition of Lance Camper was closed on January 12.