Lance Enters Marketing Partnership with Shimano

Lance and Shimano Enter Partnership - Truck Camper AdventureLancaster, California – Lance Camper Mfg. Corp. has entered into a marketing partnership with Shimano American Corp. based in Irvine, CA. As part of the agreement, Lance has loaned a truck camper and toy hauler to Shimano’s event marketing team that is currently on tour across the southeast. The Lance 995 Truck Camper and 2612 Toy Hauler are custom wrapped in Shimano colors and logos and is part of the “Shimano Experience Team” Tour for 2016. The tour will be making over 125 stops across 29 states, which began with the Bassmaster Classic in Tulsa, OK in March. In addition to housing product displays and monitors showing product videos, the 2612 Toy Hauler features the “Shimano Garage” where Shimano customers can get their Shimano reels serviced and loaner reels are available. The 995 Truck Camper is the tow vehicle for the toy hauler and also used by staff as their mobile office focusing on social media efforts and as private living quarters.

“The Shimano brand aligns perfectly with our brand as both are known as leaders in their respective segments for manufacturing the highest quality and most innovative products.” states Bob Rogers, Director of Marketing for Lance. “The other key ingredients to the partnerships success is the high level of crossover we see with our customer demographics. With many Lance owners involved in fishing at both the amateur and professional levels the ability to cross promote via social media and email marketing will be great,” adds Rogers.

Lance and Shimano Enter Partnership - Truck Camper Adventure

In addition to key professional, amateur, college and high school bass tournaments, this years tour will also take the Shimano Experience Team to events supporting local, regional and national customers including LL Bean, Tackle Direct and other local retailers, creating thousands of positive impressions with outdoor oriented customers.

“We were looking to expand the successful efforts of our Shimano Experience Team and with Lance’s solid support of the angling community, they were a natural choice,” states Chris Russell, Shimano’s Go To Market Senior Manager. “The rig is very impressive with the Shimano Garage reel service area inside the Lance toy hauler working out great. We couldn’t have asked for a better partner,” adds Russell.

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