GMC and EarthCruiser announced plans to collaborate on a new Hummer EV Overland Rig. According to the press release, the rig will be unveiled at the 2023 Overland Expo Mountain West in Loveland, Colorado, 24-27 August.
“GMC has long been a leader in professional-grade trucks with 100-plus years of uncompromising pickup capability, luxury and driver control,” said Josh Tavel, GM executive chief engineer, Battery Electric Trucks. “We had an instant connection with EarthCruiser—a leader in the overland community—and their similar vision to accelerate the zero-tailpipe-emissions future. EarthCruiser products have proven their performance in environments around the world and we’re excited to join them on this next chapter of adventure and exploration.”
Working with EarthCruiser’s research and design division, ECI (EarthCruiser Innovations), and informed by their extensive experience in the field, GMC is collaborating in the design and development process for a next-generation overland upfit solution for electric vehicles that will be integrated onto the Hummer EV Pickup. GMC offers purpose-built vehicles designed and engineered to the highest standard. In 2019, the brand took its expertise in the premium off-roading space to new levels with the introduction of the AT4 sub-brand, followed by the launch of the ultra-capable Sierra AT4X in 2022. GMC then introduced the most advanced off-road mid-size truck with the Canyon AT4X.
GMC believes in an all-electric future and its commitment in this space is no exception. In 2020, the brand revealed the Hummer EV Pickup, the world’s first all-electric supertruck, followed quickly by the Hummer EV SUV in 2021. Most recently, GMC revealed the Sierra EV Denali 3, making it the first and only brand with three all-electric truck offerings.
This collaboration will look to leverage EarthCruiser’s renowned engineering expertise in the overland and off-road vehicle development space, proven through its successful lineup of EC Terranova, EarthCruiser EXP and FX overland vehicles, as well as their CORE line. GMC and EarthCruiser have come together in their shared vision to develop top-tier, zero-compromise adventure vehicles, leveraging EarthCruiser’s engineering technologies that have resulted in unique and innovative self-contained living habitats, while keeping capability and agility at the forefront.
“EarthCruiser designs its vehicles to thrive in the most extreme, toughest environments imaginable,” said EarthCruiser CEO/Founder Lance Gillies. “From the Australian Outback to the Alaskan wilderness and everywhere in between, an EarthCruiser was made to tackle tough terrain. As we consider the future of overlanding, we are continuing to look toward key technologies like electrification that will help us explore for decades to come. Electrification presents exciting opportunities for overland use, such as precise torque control over terrain and ease-of-use, in addition to zero-tailpipe emissions. We’re thrilled to be working with GM’s team of top-tier EV engineers and look to develop an overland vehicle that’s truly made for, and will define, the future of this industry.”
Visit www.gmc.com and www.earthcruiser.com for more information.