Lance Launches New Marketing Campaign

Lance Camper, the leading manufacturer of quality truck campers and travel trailers, has launched an all-new marketing campaign entitled “Now Boarding.” According to the press release, the campaign is designed to share with prospective buyers what many seasoned RVer’s have already come to appreciate about the “ultimate social distancing machine.” These new campaign ads can be seen here on Truck Camper Adventure and elsewhere.

“Based on what our current owners are sharing on our social media platforms, what the media is picking up on, and what we have experienced in the last two months, the campaign is designed to communicate the quality and features of a Lance travel trailer and truck camper that allow you to control your environment while creating memories,” states Bob Rogers, Lance’s Marketing Director.

In addition to communicating the virtues of the modern RV, the new campaign communicates optional features that can be installed either at the Lance factory or by dealerships, including solar panels, lithium batteries and inverters. These options, along with Lance’s standard features, highlight the ability of a Lance RV to boondock/camp off-grid in remote locations for even longer periods of time amid the COVID-19 outbreak.

“We want our customers to know that Lance has been building high-quality adventure seeking social distancing machines for more than 55 years and that our valued dealer partners are ready to assist them in a safe environment with the selection and service of their Lance RV,” adds Rogers.

Lance’s campaign components consist of print and digital ads, which are easily modified for local use at the dealer level. The campaign is also supported by content shared through Lance’s social platforms and emails that reinforce the messaging.

About Lance Campers

Founded in 1965, with headquarters in Lancaster, California, Lance Camper Manufacturing Corporation is the premier manufacturer of high-quality ultra-lightweight composite-built truck campers and travel trailers in North America. RVs, Lance’s recent 17th-year win of the RVDA’s prestigious and coveted DSI (Dealer Satisfaction Index) Quality Circle Award is a direct reflection of this quality in both their products and the service provided to Lance dealers and consumers for the past 54 years. Lance Camper is a REV Recreation Group company and a subsidiary of REV (revgroup.com).

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About Mello Mike 496 Articles
Mello Mike is an Arizona native, author, and the founder of Truck Camper Adventure. He's been RV'ing since 2002, is a certified RVIA Level 1 RV Technician, and has restored several Airstream travel trailers. He currently owns a 2016 Northstar Laredo truck camper hauled on a diesel-powered 2013 Ram 3500 pickup truck. He retired from the U.S. Navy in 2004 as a CWO3 after 24 years, worked in project management several years, and now runs Truck Camper Adventure full-time. He also does some RV consulting, repairs, and inspections on the side.

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