Lance Camper recently attended the 2017 Overland Expo West in Flagstaff, Arizona. Overlanding is defined as self-reliant travel to remote destinations where the journey is the principal goal. No other event offers a professional level trade show including camping vehicles, equipment and services alongside seminars taught by the world’s leading overland adventure experts all in one place.
This year Lance partnered with Hellwig Suspension Products in a two-unit product display featuring a stock version of Lance’s flagship 1172 Truck Camper alongside the Hellwig/Lance “Rule Breaker” featuring the Lance 650 Truck Camper mounted on a customized Nissan Titan XD Pro-4X diesel pickup truck.
“This year’s Expo was the best to date, with perfect weather and an ideal location closer to Flagstaff, resulting in steady traffic and interested customers all three days,” exclaimed Bob Rogers, Director of Marketing. “Lance was also invited to participate in Nissan’s Titan press event held prior to the expo. Media were able to evaluate the capabilities of the Hellwig/Lance Rule Breaker alongside stock Titan trucks while traversing a dirt road to the floor of the Grand Canyon for a shoreline lunch of shrimp tacos.”
Saturday was capped off with a Ninkasi Brewery sponsored Happy Hour in the Lance/Hellwig display with attendees earning food and drink by touring the rigs and answering related product questions.