In the chaotic hours after a wildfire, hurricane, flood, or severe storm, one challenge quickly rises above the rest: power. Communications fail. Medical equipment goes dark. Emergency shelters struggle to operate. And the people rushing in to help often find themselves battling the same outages affecting everyone else.
Jackery wants to change that.
With the launch of its new “Power the Rescuers” initiative, the portable energy company is making a long-term commitment to the people who stand on the front lines of disasters. At the heart of the campaign is the new HomePower Emergency Pro Series, a collection of crisis-ready battery backup systems developed in collaboration with the American Red Cross.
The partnership marks a milestone for both organizations. For the first time in its history, the American Red Cross has endorsed a battery backup product line, lending its support to a technology designed specifically for emergency preparedness and disaster response.
But this initiative goes beyond branding. Jackery will contribute 10 percent of profits from Red Cross Edition products toward providing reliable backup power to frontline organizations and community responders across the country.
A Growing Problem: More Disasters, Longer Outages
The timing couldn’t be more urgent.
According to data from the National Oceanic and Atmospheric Administration (NOAA), the United States experienced 403 weather and climate disasters causing more than $1 billion in damages between 1980 and 2024. Even more striking, the country averaged 23 billion-dollar disasters annually from 2020 through 2024, compared with a historical average of just nine per year.
For emergency responders, those numbers translate into a simple reality: they can’t afford to wait for the electrical grid to recover.
The first 72 hours after a disaster are often the most critical. Medical teams need electricity for lifesaving equipment. Communication centers need reliable power to coordinate rescue efforts. Shelters need lighting, refrigeration, and connectivity.
Traditional gas generators remain valuable tools, but they come with challenges. Fuel supplies can be difficult to transport into disaster zones. Noise, exhaust fumes, and maintenance requirements limit where they can operate. In crowded shelters, medical facilities, and indoor command centers, those limitations can become major obstacles.
Portable battery power offers a different solution—quiet, emissions-free, and ready to deploy wherever it’s needed.
Designed for Emergencies Before They Happen
Jackery’s HomePower Emergency Pro Series isn’t simply a consumer backup battery painted red. The systems were designed specifically for disaster readiness.
Among the standout features are:
- Automatic severe-weather preparation, which triggers proactive charging when incoming weather alerts are detected.
- Emergency Power Lock, allowing users to reserve a dedicated percentage of battery capacity exclusively for emergencies.
- A highly visible rescue-red design paired with prominent American Red Cross branding for instant recognition in high-pressure environments.
The result is a system built for everyone from families preparing for outages to professional responders working in disaster zones.
Why Portable Power Matters
The value of reliable backup power becomes clear when looking at real-world emergencies.
During California wildfire seasons and rolling blackouts, portable battery stations have helped families keep ventilators and other essential medical devices running when access to hospitals was limited.
In Puerto Rico following major hurricanes, emergency medical teams have used portable power systems to operate surgical lighting, patient monitors, and vaccine refrigeration units safely inside enclosed clinical spaces where gas generators would have posed health risks.
After severe storms in Jamaica, battery and solar-powered systems have helped neighborhoods maintain communications through phones, radios, and satellite internet equipment, allowing communities to coordinate aid and stay connected when traditional infrastructure was damaged.
These are exactly the situations Jackery hopes to address through the “Power the Rescuers” program.
Supporting the People Who Show Up First
The initiative isn’t focused solely on professional emergency services.
While firefighters, EMTs, and utility repair crews are central beneficiaries, Jackery’s deployment strategy also extends to veteran organizations, shelter operators, volunteer groups, and community leaders who often become essential responders during crises.
The company plans to distribute donated mobile power stations directly to organizations serving affected communities and intends to expand the program through additional partnerships with relief organizations in the years ahead.
The goal is simple: get dependable power into the hands of the people who need it most when every minute matters.
Meet Jackery’s Rescue Fleet
To address different emergency scenarios, the HomePower Emergency Pro Series launches with three specialized models:
- HomePower 3600 Plus Red Cross Edition (3.6kWh): The flagship model serves as a mobile power hub for large-scale operations. Capable of supporting temporary command centers, emergency shelters, communication networks, perimeter lighting, and high-demand rescue tools, it delivers substantial power while remaining quiet enough for indoor use.
- HomePower 2000 Plus v2 Red Cross Edition (2kWh): Built with mobility in mind, this model is designed for ambulances, transport vehicles, and mobile triage stations. Its output supports critical healthcare equipment including ventilators, defibrillators, infusion pumps, and temperature-sensitive storage for medicines and vaccines.
- HomePower 1000 Plus v2 Red Cross Edition (1kWh): The most portable member of the lineup is intended for rapid-response teams and field operations. Compact enough to carry where it’s needed most, it keeps radios, GPS units, tactical lighting, smartphones, and communication devices powered. During recovery efforts, it can also support essentials that improve comfort and connectivity, from electric blankets to Wi-Fi equipment.
More Than a Product Launch
For Jackery, the HomePower Emergency Pro Series represents something larger than a new category of power stations.
The company sees portable, clean energy as a growing part of modern disaster infrastructure—an alternative that complements traditional generators while overcoming many of their limitations.
Backed by the credibility of the American Red Cross, the new lineup offers both practical preparedness and a way for customers to contribute directly to emergency-response networks through their purchases.
A Commitment That Continues
The “Power the Rescuers” campaign is designed as a long-term effort rather than a one-time launch.
To measure its impact, Jackery plans to publish an annual report every August 19 on World Humanitarian Day, detailing donated equipment, deployment efforts, and stories from the field.
Because while technology alone cannot replace the courage, skill, and dedication of emergency responders, it can give them one thing they desperately need when disaster strikes:
Power when there isn’t any.
Availability
The Jackery HomePower Emergency Pro Series will be available to both relief organizations and consumers beginning in September 2026 through Jackery’s website.
Organizations interested in institutional purchases or large-scale deployments can contact Jackery’s enterprise sales team for additional information.
About Jackery
Since 2012, Jackery has focused on making reliable energy accessible wherever people need it. Known for its portable power stations and solar generators, the company has built its reputation around helping individuals maintain power, connectivity, comfort, and security—whether during outdoor adventures, unexpected outages, or emergency situations.
With the launch of “Power the Rescuers,” Jackery is extending that mission beyond households and into the communities that depend on first responders when the stakes are highest.
Be the first to comment