EarthCruiser Launches New ECI Division

EarthCruiser Overland Vehicles, maker of quality expedition overland vehicles, just launched a new division, EarthCruiser Innovation, ECI. The division was created to better capitalize on the growth of the overlanding market and to drive innovation. ECI will focus on supporting customers, finding solutions, and accelerating the advent of emerging technologies. The division will draw from decades of overlanding experience, bringing together people and resources to create and nurture a culture with innovation at its core.

EarthCruiser Innovation’s first project was a collaboration with GMC to create an overland upfit solution for the all-electric GMC HUMMER EV. The result set a new standard in zero-tailpipe emission overlanding possibilities through its full integration onto the HUMMER EV Pickup chassis. It offers adventurers the perfect blend of state-the-art technology, innovation, and comfort to explore on- or off-road.

“ECI answers the need to continue pushing us to envision, create, and embrace the new and the different,” said EarthCruiser CEO and Founder Lance Gillies. “With this dedicated division, we can focus on new solutions and continue to disrupt the industry.”

Future ECI projects will focus on product development. The program will harness the power of data, technology, and human-centered design to accelerate the company’s growth and create solutions for tomorrow. Central to ECI’s mission will be a community of creatives, engineers, and experts focused on creating innovative solutions that will save customers money, outperform existing solutions, and answer the needs of cutting-edge technologies.

About Mello Mike 867 Articles
Mello Mike is an Arizona native, author, and the founder of Truck Camper Adventure. He's been RV'ing since 2002, is a certified RVIA Level 1 RV Technician, and has restored several Airstream travel trailers. A communications expert and licensed ham radio operator (KK7TCA), he retired from the U.S. Navy in 2004 as a CWO3 after 24 years, holds a BS degree, and now runs Truck Camper Adventure full-time. He also does some RV consulting, repairs, and inspections on the side. He currently rolls in a 4WD Ram 3500 outfitted with a SherpTek truck bed with a Bundutec Roadrunner mounted on top.

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