EarthCruiser, a leading manufacturer of off-road expedition vehicles, announced today that it has ceased operations after 16 years of innovation in the overland travel industry. The company’s last day of operations will be April 25, 2024.
Since its founding in 2008, EarthCruiser has been at the forefront of designing and manufacturing vehicles that have taken intrepid adventurers to the most remote corners of the globe. The company’s product line includes the EXP, FX, and Terranova models, as well as the recently unveiled GMC Hummer EV EarthCruiser Upfit.
Despite EarthCruiser’s many successes, changing market dynamics and economic challenges have made it increasingly difficult to sustain operations going forward. The decision to close the business was not taken lightly, but after careful consideration and in-depth strategic analysis the company has made the decision to wind down operations in its current form.
“Our journey over the past years has been extraordinary. We are incredibly grateful to our loyal customers, dedicated employees, and industry partners for their support and trust in our brand,” said Lance Gillies, EarthCruiser CIO and Founder. “Although this decision marks the end of an era, we are proud of our legacy and impact on the world of travel, automotive innovation, and overlanding. We hope our vehicles, our customers, and their stories will continue to inspire the adventurous spirit in all of us.”
EarthCruiser’s closure is a reflection of slowing sales in the RV industry and high inflation. While Truck Camper Adventure endorsed most of the company’s lineup over the years—including the ill-fated GZL slide-in truck camper—we found the company’s release of the Hummer EV upfit puzzling, especially in view of the low range and low payload of EVs in general. In our opinion, the failure of EarthCruiser’s EV offering was a major contributor to the company’s demise.
The company is working with professionals to accomplish an orderly liquidation in accordance with state law. Further announcements will be made in the near future regarding this process. Business and asset related inquiries can be directed to Jamie Bradley at jamie@earthcruiser.com. Creditor inquiries can be directed to Zoe Habekost of Tabor Law Group at zhabekost@pdx-law.com.
About EarthCruiser:
EarthCruiser is a company of designers, engineers, technicians and, most of all, adventurers with millions of miles of collective, real world overlanding experience. With its EarthCruiser EXP, FX and EC Terranova models, EarthCruiser has designed and manufactured the ultimate self-contained, 4×4 off-road, world exploration vehicles in Bend, Oregon since 2013.
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